Why Roofing Contractors Are Turning to the Rugged Certified Partner Program
Roofing contractors are facing more pressure than ever: tighter timelines, higher customer expectations, and an industry that rewards companies who can deliver both quality and consistency. At Rugged Coatings, we understand that contractors don’t just need reliable materials; they need a strategic partner who shows up, supports their growth, and invests in their long-term success. That belief is at the heart of the Rugged Certified Partner (RCP) Program, an initiative built to give contractors the tools, training, and opportunities they need to build stronger businesses and stronger roofs.
The RCP Program was created for contractors who want more than transactional relationships. It’s for teams who value education, hands-on support, collaborative marketing, and access to manufacturer-backed warranties that elevate their credibility. Instead of simply supplying products, we’re aiming to build meaningful partnerships, and this program reflects that commitment in every aspect.
Stronger Performance Through Hands-On Support
One of the biggest advantages of joining the RCP Program is the combination of customized on-site training and direct technical support. Instead of offering generic training videos or occasional check-ins, Rugged spends time with your team where it matters most: on your jobsites, in your shop, and alongside your crews as they work. This hands-on approach ensures that installers not only understand how to apply our systems, but develop real confidence and consistency on every roof.
Our technical experts provide guidance on everything from proper substrate preparation and application techniques to troubleshooting equipment issues and addressing jobsite challenges as they arise. Crews gain valuable experience in real-world scenarios, supported by a team that is committed to helping your business perform at a higher level. When questions come up or conditions change, you don’t have to wait for support — you have direct access to the people who know the system inside and out.
This level of field involvement helps contractors deliver reliable, high-performing installations, reduce callbacks, and strengthen customer relationships through consistent workmanship.
Marketing Support That Helps You Win More Work
For many contractors—especially growing businesses—marketing is one of the biggest hurdles to scaling. The RCP Program addresses this challenge by offering cooperative marketing, where Rugged literally invests alongside you. Instead of handing you generic marketing materials, we co-promote your business through shared advertising campaigns, targeted digital marketing, and co-branded initiatives that highlight both your company and the strength of Rugged’s systems.
This shared investment lowers the financial barrier to launching professional marketing efforts and expands your visibility in the markets you want to reach. Our marketing team helps build campaigns, craft messaging, and ensure the ads drive results. It’s a cost-effective way to grow your pipeline, strengthen your brand presence, and position yourself competitively against contractors who don’t have a manufacturer behind them.
In addition to shared ad spend, RCPs gain access to high-quality marketing tools, including logos, badges, photography, video assets, and social media collaborations—all designed to elevate your brand. Rugged also passes targeted job leads directly to partners, generated through our website and Dodge reports, giving contractors valuable opportunities without the need for expensive lead services.
Exclusive Warranties That Strengthen Your Bids
One of the most valuable benefits of the RCP Program is access to Rugged’s full-system manufacturer warranties, which are only available to certified partners. These warranties carry significant weight with building owners, engineers, and property managers who want long-term confidence in the roofing system they choose.
This exclusivity gives RCP contractors a competitive edge in bidding situations. When you can offer a stronger warranty backed by a manufacturer known for technical oversight and rigorous inspection standards, you position your company as a trusted expert with superior long-term value. It reinforces credibility, strengthens proposals, and increases the likelihood of winning large commercial or institutional projects.
Program Tiers That Reward Your Growth
The RCP Program includes three tiers designed to match where your business is today while rewarding you as you scale.
Tier 1 — Over $1M in Annual Rugged Purchases
- 2% rebate on purchases above $1M
- Six-month co-op paid advertising (50/50 investment)
- On-the-spot warranty privileges
- $750 Rugged Gear Store voucher
Tier 2 — $500K–$999K
- 1% rebate above the tier threshold
- Three-month co-op advertising (50/50)
- $500 gear voucher
Tier 3 — $250K–$499K
- One-month co-op advertising (50/50)
- $250 gear voucher
Today, Tier 3 contractors make up the majority of new participants—teams who are growing quickly and looking for a strategic partner to help them break into new markets and win more work.
A Certification Process Built for Long-Term Partnership
The approval process is thorough but supportive. Rugged reviews each contractor’s experience, past work, and safety practices, especially for those seeking SPF classification. We visit your office, assess completed projects, and ensure you have the knowledge and infrastructure needed to succeed with our systems. Contractors can earn licensing in coating restoration, SPF roof systems, or both depending on their capabilities and goals.
This upfront investment ensures a strong foundation for success and sets the stage for a partnership built on transparency, trust, and shared objectives.
Why Contractors Are Joining the RCP Program
Roofing contractors are joining the RCP Program because it delivers real, measurable value. They’re looking for:
- A manufacturer who answers the phone and shows up on the job.
- Training that improves their crews and reduces call-backs.
- Marketing support that helps them compete and grow.
- A partner willing to invest in their success.
- Exclusive warranties that make them more competitive.
- Job leads and opportunities they can’t get anywhere else.
In short, they’re looking for more than a supplier; they’re looking for a real partner. And that’s exactly what the RCP Program was built to be.
Build Stronger. Grow Faster. Partner with Rugged.
If you’re ready to take your business to the next level with a manufacturer who is invested in your success, the Rugged Certified Partner Program is ready for you. From hands-on technical support to shared marketing investment to exclusive warranty opportunities, this program gives roofing contractors the advantage they need to stand out in a competitive market.
Your growth is our commitment — and we’re ready to build it together.
day, no matter the weather. Questions about application in extreme temperatures? Reach out to our technical team or visit www.ruggedcoatings.com for product information and support.
