Grow Confidently with a Manufacturer That Has Your Back
At Rugged Coatings, our mission is simple: empower roofing contractors with the resources, training, and support they need to grow with confidence. The Rugged Certified Partner (RCP) Program is built for contractors who want more than just materials. It’s designed for teams who want a strategic partner, new business opportunities, and a direct line to technical experts committed to their success.
Whether you’re expanding your capabilities, entering new markets, or looking to align with a manufacturer that puts contractors first, the RCP Program helps you build a stronger, more competitive business.
RUGGED CERTIFIED PARTNER PROGRAM BENEFITS
TECHNICAL SUPPORT
As an RCP, you gain priority access to our technical team for onsite support, service request guidance, rig consultations, maintenance, and real-time field troubleshooting. When challenges arise, our experts are there to help you solve them quickly and effectively.
CUSTOMIZED TRAINING
We believe hands-on training drives long-term success. Partners receive personalized training sessions, demonstrations, sales training for your team, and jobsite coaching to help you deliver consistent, high-quality installations every time.
EXCLUSIVE WARRANTIES
RCP partners gain access to full-system manufacturer warranties that are not available to non-certified contractors. These warranties strengthen your bids, build trust with building owners, and set your services apart in competitive markets, giving you a clear advantage on every project.
TARGETED JOB LEADS
We pass qualified opportunities directly to our partners. Leads sourced from RuggedCoatings.com and Dodge construction reports are routed to RCPs in their region, helping you expand into new markets and bid confidently.
The Rugged Certified Partner Program is designed to give your business a competitive edge through meaningful, hands-on support. From technical support and qualified leads to exclusive warranties and customized training, these benefits are built to strengthen your capabilities, elevate your brand, and help you win more work with confidence.
COOPERATIVE MARKETING OPPORTUNITIES
One of the strongest advantages of the RCP Program is access to cooperative marketing support. Rugged doesn’t just offer resources — we invest alongside you. Through shared ad spend, co-branded campaigns, and targeted promotions, we help elevate your business while strengthening awareness of the Rugged roof system in your market.
This partnership approach gives contractors the financial boost and marketing muscle they need to compete in crowded regions. Whether you’re running digital ads, promoting a project, or reaching new customers, Rugged’s team works directly with you to plan and execute campaigns that highlight both your business and the performance of Rugged materials.
By sharing the cost and driving the creative strategy together, we make professional marketing more accessible for contractors who are growing their footprint. This means more visibility, stronger lead generation, and a manufacturer-backed message that reinforces credibility with building owners and decision-makers. When we promote your business, we’re promoting ours — and that’s why we’re committed to investing in your success.
Ready to strengthen your business with a partner who invests in your success? Start your Rugged Certified Partner application today and take the next step toward long-term growth.
Become an RCP
Becoming a Rugged Certified Partner connects you with a trusted manufacturer, a dedicated support team, and a pathway to long-term business growth. If you’re ready to elevate your capabilities, expand your opportunities, and align with a partner committed to your success, we’re ready to walk with you every step of the way.
Begin your RCP application today and start building stronger roofs — and a stronger business — with Rugged Coatings.
